One of the most discussed and watched parameters of the modern games.
A holy grail which every game dev is searching for.
Dependant on game features, updates and mods.
Dependant on bonuses, in-app purchases etc.
Looking at my previous posts I have a strong feeling these all (mood / characters / story) provide a good basis for keeping good retention rates.
When a game hits your emotions you want to play it more and more.
Simple as that? or not?
Will see and revise this thought again in time.
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